Other companies use modern automated methods, and lower quality ingredients for one simple reason: to make more product in a less expensive fashion, or, quite simply, modern technology has left the human out of the equation. At CLAUS PORTO / ACH BRITO it is exactly the opposite. The time - honored tradition of milling seven times (milling refers to the process of "mixing" the soap; the more times that the soap elements are passed through the mill, the more air bubbles are forced out of the mix and the more the fragrance is evenly distributed) has remained to this day the secret of the success of the CLAUS PORTO line. Milling seven times renders a dense, hard soap that is fragrant down to the very last bit, doesn't needlessly split or crack and gives a rich creamy lather. All of the soaps are naturally air - dried (as opposed to hot air machines which dry other soaps on the outside, leaving them soft and gooey on the inside and eventually causing them to crack and melt down to ugly blobs after being used) on racks for two to three weeks, ensuring an even, consistent bar. These luxurious and creamy bars are made with coconut oil and enriched with 2% shea butter to moisturize, protect, and replenish the skin's natural protein complexes. The highest quality fragrances from the south of France are used to create the exotic, lingering scents that have made these soaps so famous. The final soap product, and more importantly the base ingredients (many soap producers cannot make this claim) are never tested on animals. As this soap is completely natural and 100% bio-degradable, it is environmentally friendly.